GIUSEPPE DE FRANCO

A Journey Towards a Better Future

The philosophy behind the brand is simple: to inspire people to improve their lifestyle, both in terms of fashion and environmental awareness. The founder firmly believes that wearing a garment from the brand should not only make customers look good but also make them feel good, knowing that their choices have a positive impact on the environment.

For this reason, the brand was created to respect the environment and truly embrace the green philosophy, slow fashion, and local manufacturing. The first collection combines style, elegance, and responsibility, proving that fashion does not have to conflict with sustainability. The brand takes pride in offering a range of products that honor the planet without compromising on quality or aesthetics.

The commitment of the brand is long-term, forged with producers and small manufacturing businesses present in Italy. That’s why the brand is exclusively Made in Italy and eco-sustainable, created without compromise using the best recycled fabrics available on the market, to encourage people to improve their lives through a new awareness of fashion and dressing, inspiring them towards new horizons.

The brand’s story aims to be an inspiration to the new generations of Italian consumers and entrepreneurs who strive every day to promote their ideas and dreams.

Customers are invited to join the brand on this exciting journey to create a better and more sustainable future through the power of fashion. They can explore the brand’s world and be inspired by the founder’s passion for elegance, quality, and environmental responsibility.

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